Having user friendly and fully optimized websites is extremely important in today’s world of digital. The purpose of a website is to attract, inform, sell and keep. You want to use a website to attract new customers, inform them of your product or service, sell them your product or service, and keep that customer on your website. A website also plays a large role in how customers perceive your brand so the design and development may be more important than you think.
Here are some important things to know about website design and development:
Websites should be fully optimized
Having a great website is important but making sure that people actually see your website is even more important. By having a fully optimized website, it will show up at the top of search engines making it one of the more clicked on and more visited sites.
Mobile friendly is a must
With everyone being on their phones and tablets constantly, websites need to be mobile friendly so that they look good on a mobile screen. If a website is not mobile friendly and is difficult to navigate on your smartphone, customers will be less likely to stay on your website.
Quality websites convey trust
Having a quality, user friendly and visually attractive website conveys trustworthiness to your customers. With a more welcoming website, customers will see your business as established, trustworthy and reliable. This trust will help to improve business leads and increase traffic to your website.
Content depending on your product or service
The content on your website will vary on whether you are selling a product or a service. For a service website, the positives of your business need to be emphasized through positive reviews and testimonials. An e-commerce website will need to be focused on compatibility with Amazon and Ebay and be equipped with large clear pictures of products and easy access to a shopping cart to make purchasing simple.
The way a website is designed can help benefit your search engine optimization (SEO). Having the most important information in an easily accessible location on your website will help make it easier for search engines to scan your website for keywords benefiting your search engine placement and ranking. Having a better search engine placement will make your website more easily seen by customers searching for keywords related to your website.